Luxury bank struggles to make website just as luxurious
The Financial Brand writes about Goldwater Bank’s new website, which is a reflection of Goldwater’s upscale image. Their branch offices look more like posh hotel lobbies than the usual slightly run-down brownish interiors of many other banks. The article mentions Goldwater’s luxury offline amenities like concierge and couriers. So let’s take a closer look at their new website, and see whether it provides the same luxury experience.
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