Customer Engagement 2.0

In the July 14th issue of DMNews, Dana Kevish, Interactive Marketing Manager for acehardware.com, chats about her most recent collaboration with GSI Commerce—the “choose your location” component using geo-location technology. In layman terms, the “choose your location” component is an Ajax-based Rich Internet Application (RIA) feature that gives visitors the option to search for local Ace stores depending on address or location. By using geo-location technology, the Ace website identifies your approximate location so you don’t have to enter an address. Because the store locator is a mashup, Ace store locations are automatically displayed on Google Maps. There are two benefits for doing this: first, Ace didn’t have to develop their own mapping component; and second, users are greeted with a familiar user experience.

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The Financial Brand writes about Goldwater Bank’s new website, which is a reflection of Goldwater’s upscale image. Their branch offices look more like posh hotel lobbies than the usual slightly run-down brownish interiors of many other banks. The article mentions Goldwater’s luxury offline amenities like concierge and couriers. So let’s take a closer look at their new website, and see whether it provides the same luxury experience.

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