The Customer Engagement 2.0 Weblog

Authors of this Blog: Calvin Wong, Michel Gerin, Jep Castelein, Angela Ursem (not pictured)

This weblog is an initiative of Backbase, The Ajax Company. It focuses on online customer engagement in general, and customer conversion, loyalty and rich internet applications in specific. It is written by Angela Ursem and Jep Castelein, with occasional contributions from other people. All contributors are marketers, with experience in a wide variety of industries.

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