The Customer Engagement 2.0 Weblog

This weblog is an initiative of Backbase, The Ajax Company. It focuses on online customer engagement in general, and customer conversion, loyalty and rich internet applications in specific. It is written by Angela Ursem and Jep Castelein, with occasional contributions from other people. All contributors are marketers, with experience in a wide variety of industries.
Contact
You can contact us via the contact form on the right-hand side. If you’re interested in our products and services, please refer to our corporate website at http://www.backbase.com.
Privacy and Legal
All information on this website is accessible without telling us who you are or giving us personal information. We are collecting anonymous visitor information which will only be used for statistical purposes. To subscribe to our email updates you will need to enter some personal information, such as your email address: we will never sell this to third parties, or share it with third parties.
Contact information:
Backbase USA, Inc
635 Mariners Island Blvd, Suite 200
San Mateo, CA 94404
All content on this site is © 2008 Backbase
